UFC BJJ
UFC Brazilian Jiu-Jitsu, or UFC BJJ, was launched in 2025 as the UFC’s formal entry into professional Brazilian jiu-jitsu and submission grappling. Public UFC materials tie the launch to Dana White’s organization, with Cláudia Gadelha serving in a senior strategy and business-development role for the property. Its structure combines live events with “Road to the Title,” giving the brand a reality-and-event hybrid setup rather than just dropping standalone cards. The point of UFC BJJ is clear: take the UFC production machine and apply it to jiu-jitsu as a premium spectator product.
Upcoming Events
UFC Brazilian Jiu-Jitsu, or UFC BJJ, was launched in 2025 as the UFC’s formal entry into professional Brazilian jiu-jitsu and submission grappling. Public UFC materials tie the launch to Dana White’s organization, with Cláudia Gadelha serving in a senior strategy and business-development role for the property. Its structure combines live events with “Road to the Title,” giving the brand a reality-and-event hybrid setup rather than just dropping standalone cards. The point of UFC BJJ is clear: take the UFC production machine and apply it to jiu-jitsu as a premium spectator product.