WOW FC
WOW FC, short for Way of Warrior FC, is a Spanish MMA promotion founded in 2019 and based in Madrid. It has become increasingly visible because of its ties to Ilia Topuria as a shareholder and public face, while later investment also brought in Cristiano Ronaldo as a shareholder. WOW FC’s real value, though, is not celebrity; it is that it has helped strengthen the Spanish MMA scene with a distinctly local flagship brand. It is a good example of a national promotion trying to mature its domestic market while using star power intelligently.
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WOW FC, short for Way of Warrior FC, is a Spanish MMA promotion founded in 2019 and based in Madrid. It has become increasingly visible because of its ties to Ilia Topuria as a shareholder and public face, while later investment also brought in Cristiano Ronaldo as a shareholder. WOW FC’s real value, though, is not celebrity; it is that it has helped strengthen the Spanish MMA scene with a distinctly local flagship brand. It is a good example of a national promotion trying to mature its domestic market while using star power intelligently.